Our Story

After retiring from his financial planning practice seven years ago, Bob Mauterstock immersed himself in engaging with financial advisors all over the country, from whom he gleaned invaluable insights. Among the most striking revelations was the scarcity of preparedness among financial advisors to address the myriad challenges faced by their aging clients.

Throughout their careers, many advisors had primarily focused on building their clients' assets for retirement and overseeing their finances to achieve these objectives. However, with the retirement of a significant number of clients (approximately 10,000 boomers per day), they found themselves lacking the necessary expertise to safeguard their clients against the potential hardships of long-term care and the complexities of aging.

A crucial aspect often overlooked was the lack of essential conversations within families to ensure a secure retirement for elderly parents and ensure a seamless transfer of their legacy to the next generation.

Bob met Annalee Kruger, whose business, Care Right Inc., had been successfully assisting families for over a decade in devising long-term care solutions and providing essential support for their aging loved ones. Together, Bob and Annalee recognized the significance of an education program tailored to train financial advisors in navigating the challenges of aging alongside their clients. The result of their collaboration is the comprehensive "Elder Planning Specialist Program" designed specifically for financial advisors.

This web-based program will encompass ten modules, covering topics ranging from Medicare and Medicaid to Legacy Planning. Financial advisors are encouraged not to lag behind their competitors and to embrace the opportunity of becoming an Elder Planning Specialist.

Meet Our Founders

Annalee Kruger headshot in red

Annalee Kruger


Annalee has worked at every level in the long-term care industry, starting as a social worker over 25 years ago and eventually directing all operations of a community-based continuum of care retirement facility.

Annalee has worked with thousands of facility residents, their families, and caregivers as well as numerous health care agencies, and delivered hundreds of trainings and in-services to professionals and family caregivers on a variety of topics. She has provided business training for organizations across the US and China.

She holds certificates in six sigma black belt; family mediation; and PTSD, grief, trauma, and loss counselling and is a sponsor of the Financial Planners Association (WI).

In 2011 she founded Care Right Inc. to help families with aging loved ones navigate through the long term care industry and cope with issues family caregivers encounter.

Bob Mauterstock, CFP®


Bob Mauterstock is an accomplished speaker, author and sought after authority on the financial concerns of baby boomers and their adult children. Bob is the author of four books books, Can We Talk? The Financial Guide for Baby Boomers Assisting Their Elderly ParentsPassing the Torch, Critical Conversations with Your Adult Children, Financial Advisor Safeguard Volume 1: How to Protect Yourself, Your Practice and Your Aging Clients Who Have Diminished Mental Capacity, and Caring for Your Elderly Parents: Timely Tips for Baby Boomers.

For over 35 years, Bob has helped families achieve a worry-free, comfortable retirement. He has inspired baby boomers and their adult children to give each other the gift of communication and preserve their legacy for future generations.

He has been quoted in a number of publications and appeared on several radio programs. In addition, he has spoken to groups of financial advisors and their clients throughout the country. He holds the CFP®, ChFC, and CLTC designations.