Plan4Life, LLC was founded to close the critical gap in financial planning education for America’s aging population. With 10,000 baby boomers retiring daily and the 85+ age group becoming the fastest-growing demographic, financial professionals need specialized training to support clients in their later-life journeys.
About Us
Helping Advisors Guide Aging Clients with Confidence
Our Story
Traditional financial planning education often ends at retirement. But clients live well into their 70s, 80s, and 90s—bringing new challenges around healthcare, family dynamics, diminished capacity, caregiving, and legacy. Recognizing this gap, our founders created the Elder Planning Specialist Program—the first comprehensive curriculum built to equip financial professionals with the tools, knowledge, and empathy to serve aging clients with confidence.
Meet the Founders
Bob Mauterstock, CFP®, ChFC, CLTC
Co-Founder
Elder Planning Specialist Program
Elder Planning Specialist Program
Speaker, author, and retired financial planner with 35+ years of experience. Bob specializes in retirement income, long-term care, and legacy planning, and has trained hundreds of advisors to work with aging clients and their families.
Annalee Kruger, MBA
Co-Founder, Elder Planning Specialist Program, Founder of Care Right Inc.
Nationally recognized elder planning expert and founder of Care Right, Inc. With 25+ years in the long-term care industry, Annalee has guided thousands of families through the emotional, logistical, and financial complexities of aging. She is also the author of The Invisible Patient and certified in trauma and grief support.
Our Approach
We believe elder planning requires a fundamentally different mindset than traditional financial planning. Our program emphasizes:
Why This Work Matters
Aging is inevitable. Confusion, crisis, and chaos don’t have to be. With the right training, financial professionals can become the trusted advocates clients and families need most in their later years.